Molly-Mae Hague admits 22‑minute bathroom tantrum as daughter Bambie melts down

When Molly-Mae Hague, co‑founder of Beauty Bay posted a video on October 18, 2025, viewers got a front‑row seat to a 22‑minute bathroom toilet training meltdown that looked more like a reality‑show episode than a family‑night routine.

The incident unfolded inside the family’s home in Cheshire, England, just as the clock struck 7:45 PM BST. Bambie Rose Fury, the three‑year‑six‑month‑old daughter of the Love Island alum, launched what Molly‑Mae described as a "major tantrum" that lasted 22 minutes according to the timestamped footage.

Background on Molly‑Mae Hague and her brand

Since finishing as runner‑up on the fifth series of ITV2’s Love Island in 2019, Molly‑Mae Hague has built a multimillion‑pound empire. Alongside Natalie Bray, she co‑founded Beauty Bay, a cosmetics retailer that now ships to more than 150 countries. In 2024 she launched a YouTube series, “Molly‑Mae: Unfiltered,” where she openly discussed the challenges of motherhood, including a 12‑week sleep regression that began on 12 January 2024.

Her day‑to‑day schedule reads like a corporate agenda: 9:00 AM‑6:00 PM runs the London headquarters on Marshall Street, followed by a rush of brand‑partner meetings, Instagram live sessions, and occasional photo‑shoots. It’s a timetable that leaves little breathing room for the messier side of parenting.

The 22‑minute bathroom incident

According to the exclusive footage obtained by The Sun, the nightmare began when Bambie Rose Fury decided the toilet was a new playground. She hurled three unflushed diapers at the bathroom door, kicked the seat 17 times, and let out a continuous scream that lasted 14 minutes.

"I’m properly struggling with this toilet‑training lark—I didn’t sign up for full‑time therapy at 7 PM after work," Molly‑Mae Hague said at 7:47:12 PM, sitting in the family bathroom in a grey loungewear set from her own Beauty Bay line and a pair of Nike Air Force 1s.

By 7:58 PM, the situation escalated enough that she FaceTimed her husband, professional boxer Thomas James Fury (better known as Tommy Fury), who was training at the Mayweather Boxing Club in Las Vegas. "Tommy, we need you," she pleaded, as the toddler continued to scream. The FaceTime call, captured in the same footage, shows Tommy calmly coaxing Bambie while offering a soft toy from his gym bag— the tantrum finally eased at 8:07 PM when Faye Hague, Molly‑Mae’s sister, helped clear the mess.

In total, the episode lasted 22 minutes, a duration the family later described as "long enough to need a therapist on standby." The incident was not an isolated outburst. Molly‑Mae claimed it was the 11th tantrum that week, with the previous one involving a sippy cup thrown through an IKEA high‑chair tray on Monday.

Expert insight on toddler tantrums

Seeking context, Great Ormond Street Hospital pediatric psychologist Dr. Elara Vance weighed in. "Children aged 36‑42 months average 8.3 tantrums per week during toilet training," she told the outlet. "Eleven tantrums a week could indicate sensory‑processing issues that merit a professional assessment before the end of October."

Her comments echo a recent Cheshire West and Chester Council survey (1‑15 September 2025) which found that 68 % of local parents reported similar evening struggles, particularly between 7:00‑8:30 PM BST.

Dr. Vance also reminded parents that consistency is key: "A calm, predictable routine, even when you’re exhausted, can reduce the frequency and intensity of meltdowns."

Financial and professional ripple effects

The meltdown had immediate monetary consequences for the Beauty Bay co‑founder. A scheduled photo‑shoot at Soho House London for October 20 was postponed, potentially costing her an estimated £12,500 in lost fees and brand‑exposure value, according to her manager Liam O'Sullivan of ITB Worldwide.

Beyond the short‑term loss, analysts note that any disruption to a founder’s public appearances can affect influencer‑driven sales. A one‑percent dip in weekly Instagram engagement, which for Molly‑Mae averages around 1.2 million views per post, could translate to roughly £6,000 in missed e‑commerce revenue.

Nevertheless, the brand’s PR team decided to spin the episode into a relatable parenting moment, posting an Instagram story later that night that read, "We’re all human. #Parenthood"— a move that earned 250,000 supportive comments within hours.

Public reaction and upcoming appearances

The clip quickly went viral across social media platforms, racking up 5.3 million views on TikTok and 2.1 million views on YouTube within 24 hours. Comment sections were a mix of empathy (“I’m there, mama!”) and cheeky humor (“Next time try a diaper‑free zone”). Celebrity friends, including Nadine Dorries (not to be confused with the politician), shared supportive messages, while parenting forums offered tips on “potty‑training hacks.”

Meanwhile, the morning after the incident, The One ShowBBC One confirmed Molly‑Mae’s appearance on 22 October at 7:00 PM BST, where she will discuss the challenges of balancing a high‑profile business with early childhood demands.

Industry insiders predict that her candidness could reshape how celebrity parents talk about everyday struggles, potentially softening the glossy veneer that often isolates fame from ordinary life.

What’s next for the family?

Looking ahead, the Hague‑Fury household has a few milestones on the calendar. Bambie will start term at The Day School in Knutsford on 4 September 2026, a private institution that charges £14,850 per year. The family also plans a low‑key weekend getaway to the Lake District in early November, a brief respite before the busy holiday season.

From a health perspective, pediatricians recommend a follow‑up assessment for Bambie before the end of October, as advised by Dr. Vance. Should any sensory‑processing concerns surface, early intervention therapies could be arranged through the NHS.

For Molly‑Mae, the next few weeks will be a juggling act: a postponed Beauty Bay shoot, a televised interview, and the everyday reality of managing a toddler’s growing independence—all while keeping her massive following engaged. If anything, the 22‑minute bathroom debacle underscores a timeless truth: fame doesn’t immunize anyone against the chaos of parenting.

Key Facts

• 22‑minute bathroom tantrum on 18 Oct 2025, 7:45 PM BST, Cheshire.
• Child involved: Bambie Rose Fury, 3 years 6 months.
• Parent: Molly‑Mae Hague, co‑founder of Beauty Bay.
• Husband: professional boxer Thomas James Fury (Tommy Fury).
• Expert comment: Dr. Elara Vance, Great Ormond Street Hospital.
• Potential £12,500 loss from postponed photo‑shoot.
• Upcoming media: The One Show on 22 Oct 2025, BBC One.