Many people are hesitant to purchase health insurance due to a variety of reasons. High costs and complicated terms often deter individuals, making them feel as if it's not a worthy investment. There's also a common misconception that only the sick need health insurance, which isn't true. Moreover, some folks might have had negative past experiences with insurance companies, leading to a lack of trust. Lastly, the process can be confusing and overwhelming, causing people to avoid it altogether.